Like an enormous escape room with no time limit, Omega Mart is aesthetically overwhelming, potentially physically exhausting, and very much the type of experience where you get out of it exactly as much as you put in. Most areas are fully accessible, but there are some tight tunnels and twisty slides, which can be detoured around. There’s a desert village, futuristic factory, and corporate office suite to explore, filled with desk drawers to dig through and craggy rock walls to clamber up. This conspiracy-soaked storyline is parsed out through video clips, written messages, and abstract artwork throughout the environment, which feels thematically cohesive despite being the product of hundreds of skilled hands. Upon entering, you appear to be shopping in an aggressively cheerful all-American supermarket, whose shelves are stocked with satirically surreal groceries (many of which you can actually purchase) like Symbiotic Shrimp sports drink, Tattoo Chicken, and Zalg, the “forgotten vegetable.”īut open the soda cooler or step into the janitor’s closet, and you’ll discover a wormhole into a multi-level world, where the nefarious DramCorp is mining experimental interdimensional elements to manufacture mind-altering consumer products. Omega Mart, Meow Wolf’s 58,000-square-foot Vegas installation (more than double the size of their original Santa Fe location) is an eye-popping, brain-bending blend of theme park attraction, psychedelic art gallery, and participatory theater. The project’s anchor tenant is Meow Wolf, an art collective backed by Game of Thrones creator-producer George R. Think of the result as an all-ages amusement park (minus the roller coasters) featuring enough activities to keep you occupied for a full day and evening. It was the brainchild of developers Michael Beneville and Winston Fisher, both ardent fans of Burning Man, who wanted to bring a bit of that anarchic artistic festival back to Vegas. Rancho Dr., is an immersive collection of art installations, entertainment experiences, restaurants, and retail, all housed in one massive 15-acre complex. (Photos by Seth Kubersky)Īrea15, located at 3215 S. Stock up on surrealist satire as the Unofficial Guides team takes a look at Meow Wolf Omega Mart, the headliner attraction at Area15. Area15 is the biggest thing to hit Sin City’s entertainment scene in years, and today we are taking you on a deep dive down the rabbit hole-into the complex’s headliner, Meow Wolf Omega Mart, direct from our upcoming Unofficial Guide to Las Vegas 2023.
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